iPhone applications have huge potential for increasing productivity in industry. To show some examples of applications that could be developed for use in everyday business, Apple invited development teams from Salesforce and Epocrates.
Their first demonstration of business software was from Salesforce. This application shows sales data to allow salesmen to visually see the status of their sales and graphic representation of their performance. It allows them to communicate with the main database for their company. They can receive assignments from the main office, and send back data on their sales. They can sort data to pinpoint sales and quickly see which sales they need to work on.
The Epocrates team created an interface that allows doctors to instantly reference drugs right from their phones. They can search drugs by name and view all the available information on the drug including uses, dosage, side effects, and the effects of using the drug in conjunction with other medications. It also gives them a feature for identifying pills based on visual descriptions to allow patients to ID unknown medications they have taken. This instant mobile access will greatly increase the efficiency of drug prescriptions and allow doctors to reference medication from home or in the field.
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