in response to needing a class that teaches appreciating reading for its own sake (arceus' post): anyone have any ideas how they would structure such a class?
and in response to the original post: i recommend the sound and the fury by william faulkner to any sophisticated reader who already enjoys books.
this is also an excellent "teaching" book as it switches narrators and voice as a device, features both s.o.c. and linear writing, makes serious use of symbolism, and focuses it's thematic content so as to comment on the socio-political and economic issues of the day. plus, being written by a truly gifted thinker, the book is structured to hold more meaning than the sum of its parts--the mark of any good literary work.
however, i doubt this is the type of book that makes book-haters suddenly reform--unless, perhaps, their opinion of reading developed from lack of intellectually challenging material--so proceed with caution!