Color - iOS and Android app that shares images with people within a 150 foot radius

Published Thursday, March 24, 2011 2:09 PM
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There has been a lot of hype around the new iPhone and Android app Color. Maybe it's the $41 million in funding or the fact the founders behind LaLa have their hands in it. Whatever it is the app is pretty interesting.The idea behind it is to take pictures that are instantly shared with people within 150 feet of your location. If several users all in the same location begin taking picture what is created is an instant album of the party or event. The photos are 100% public and there are no friends or followers. Photos in your area popup in a stream allowing users to favorite, comment, and share them via SMS, email, Twitter, and Facebook. 

It's an interesting idea for sure, but will it catch on? The main problem, in my opinion, is the lack of privacy controls. If I am taking pictures with friends I don't want other random people to have access to these images. It kind of ruins the idea of the app if you start restricting access but at the same time I don't want my photos flying out to just anyone who might be sitting near by. The idea of a collaborative album of photos generated by people in a general area is pretty interesting if you can get past the creepy factor. 

This might be one of those things, like Twitter, that seem kind of dumb until it's widely accepted and used making it very interesting and usable. The low client base makes sharing a little pointless right now since in any given area you and your friends will likely to be the only people sharing images. 

The real surprising thing is how much money Color was able to raise even before it opened it's doors and had an established client base. They also spent $350,000 on, which is more that most startups raise for themselves in a lifetime. Only time will tell if color becomes the next big thing or a big fat flop. 

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