Firefox and Chrome get 'Do Not Track' Feature Added to their Browsers!

Published Tuesday, January 25, 2011 12:29 PM

Yesterday both Mozilla and Google both announced and released a feature that allows users to prevent third-party advertisers from tracking you while you surf. This has all come about primarily because the Federal Trade Commission has publicly advocated the creation of an online 'Do Not Track' list. So Firefox and Chrome now have one and Internet 9 does as well, but this in not a new feature for them.

Mozilla and Chrome's system works a little bit differently. Googles Chrome plugin, Keep My Opt-Outs, allows users to permanently opt-out of online tracking conducted by companies that already offer self-regulated opt-out services, like Network Advertising Initiative or Online Behavioral Advertising.

Mozilla's feature for Firefox works a little bit differently. What Firefox does is everytime some third party tries to track you Firefox sends it a 'Do Not Track HTTP Header.' This header is supposed to tell the advertisers that they are not to track you and you should start to see ads become more generic over time. The down side to this feature is it depends 100% on the third-party tracking companies to comply, and I don't know if I would trust them to not.

The FTC seems to think Mozilla and Microsoft have done a great job in creating their do not track features, but has not said much about Google and their efforts. From what I understand about the features implemented by both I would rather have Google's then Mozilla's where they have to depend on the tracking companies heed the 'Do Not Track HTTP Headers.' Seems a bit backwards to me, but that's just my opinion.

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