Below is a letter I just sent to Yahoo Search Marketing. They are such a scam I can't believe it. I'll be sure to post their reply.
This is ridiculous. We are a small company and WE WANT OUR CLICKS TO COUNT. Over half of the traffic coming to our site is from your "preferred partners". Well this is bullshit. 0 of these clicks have converted, which is not surprising considering your partners are worthless.
We started this site because looking for a credit card is a terrible experience. Contributing to this negative experience are the sites that you allow to earn our money with these bullshit clicks. These do not help the consumer. They do nothing but allow leeches to earn money off people with a serious need.
PLEASE PLEASE PLEASE give your advertisers the opportunity to either not participate in your "preferred partners" scam websites or as a bare minimum allow us to block certain domains. With only a six-figure budget I'm sure we're not in your top 50 percentile of advertisers but there are a lot of companies in our position. We want you to earn money--the clicks we've received from the Sponsored Listings on the Yahoo Search Results page have been great and we certainly don't mind paying for those. Having "preferred partners" would be fine too if you'd actually take into consideration that most of the people, especially in areas like the financial industry, are complete idiots looking to take advantage of anyone and make $3/click.
Please tell us what to do. Your partner sites are a vacuum of money and it is in no way fair that we advertisers have no means to stop them from "promoting" our quality sites on the utter crap with which they fill the internet. If you have any advice I will be happy to listen; I'm actually a very nice person if you call me in person.
My Name
My Phone Number