Wal-Mart sister company Sam's club has teamed with Innuity to bring
Search Engine Optimization to the masses. I discovered this disturbing
news while reading an article by Scott Buresh of Medium Blue. I am not
going to rehash all the gory details, but I do agree with his overall
conclusion. What they are offering is a service that allows you to
input your business data into a form that then goes to several "local"
search engines like Yahoo local, Yellow pages, Google local and some
others. So they are not truly competing with a real full blown SEO
company.
Shocking as it may seem, it is both good and bad for the industry. Good
because it does expose more people to the concept of SEO for their
business. That is less advertising you have to do to educate the public. The bad is that they are not providing the full concept of Site
Optimization and Organic Engine Ranking. Plus what company with a
website that generates lots of business traffic wants to trust it to a
company who brings them giant mega packs of granola bars and 5lb tubs
of peanut butter. I would not.