Entenmann's tweet not as 'sweet' as intended

Topics specific to the Casey Anthony verdict were at the top of the trending list this week. One of the most used was "#notguilty." A Pennsylvania cake maker is now in hot water because it used the hash tag.

A person representing Entenmann's cake makers Bimbo Bakeries, based in Horsham, Pa., posted a tweet that read, "Who's #notguilty about eating all the tasty treats they want?" It appeared to evoke the not guilty verdict of Anthony's trial, which caused the Twitterverse to blow up after the verdict was announced. 

After a lot of negative response, the company removed the posting, and posted an apology to its Twitter account, saying the person who posted it didn't realize that a connection would be made between the post and the Anthony verdict.

Who are these people kidding? Didn't realize there would be a connection? Come on. Really??

The person that wrote that post knew exactly what he or she was doing. The verdict was out, and the person decided to get a little attention for the Entenmann's brand. But the thing is, the post got a lot of attention – and the attention was negative. In other words, the person's little ploy backfired.

To the good people at Bimbo (interesting name, by the way) Bakeries, we implore you to make another apology. Only this time, please apologize for insulting our intelligence. You knew what you were doing. You're just sorry you got caught.

Published Thursday, July 7, 2011 1:34 PM by bulldog
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