Col. Sanders to get makeover – courtesy of 'the young folks'

Today would have been Col. Harland Sanders' 120th birthday. We bet his birthday cake would have been finger-lickin' good.


The founder of Kentucky Fried Chicken was known for his white suits, black string ties, and that puff of white hair that matched his equally-white goatee. He started his restaurant in 1952, and today, when you say "KFC" or "finger-lickin' good," you can rest assured that everyone knows what you're talking about.


But although everyone knows KFC, apparently there are a lot of young people, ages 18 to 25, who have no idea who the "old dude" in the KFC logo is. In fact, five in 10 believe he's made up.


So the world's largest purveyor of fried chicken has plans to unleash a new marketing campaign aimed right between the eyes of those youngsters. And they plan to use social networking to do it.


KFC will use its Facebook, Twitter, MySpace and Web presence, including its Web site, to introduce Col. Sanders to young adults, who will be challenged to create and upload their own original recipe, er, um, artwork, that could be hung, if selected, at the company's headquarters, located in Louisville, Ky. The new piece of art would hang next to the famous Norman Rockwell painting of Sanders.


The winning artist will receive $1,100 ($100 for each of the 11 herbs and spices in Col. Sanders' original recipe) and get to paint a new portrait of the colonel. And get this: the paint used to create the masterpiece will be infused with that famous spice mixture.


No word yet on whether the paintbrushes will be made from actual leftover chicken leg bones.


Artists can upload their sketches of the colonel at kfc.com/portrait through Sept. 30.

Published Thursday, September 9, 2010 1:17 PM by bulldog
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