http://www.blogiversity.org/blogs/blogdayafternoon/archive/2008/12/18/url-rewriting-using-intelligencia-urlrewriter.aspxSearch engine friendly URLs have become more important. It's not very useful to have all of your store products, for example, have the same URL with the only difference being in the querystring. A URL such as http://www.storename.com/product.aspxenCommunityServer 2007 SP2 (Build: 20611.960)