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BBG Communications

The BBG Communications blog is kind of something I invented. I thought it would be interesting to discuss through different communication techniques things that I am interested in. I like to look at new job opps, classic car stuff, and sports.

BBG Communications: BUSY AMERICAN LIVES NECESSITATE THE MEDIA

It is an inescapable certainty that the media has an enormous influence on the decisions I make every day. Every decision from what television shows to watch to for whom my vote should be cast is in some way influenced by the media. This is due in part to the fact that for most Americans, free time is far too scarce.

Perhaps the largest reason that the media has such a strong influence on the public is that it is able to dedicate more time and resources to discovering and interpreting information than the average American is able to. Most people simply do not have the time to go out and research every decision they make so the information provided by the media is in many cases the only information they use. For example, there is a myriad of car dealerships around my home and my family needs a new car. Because my parents work full-time jobs and I work full-time outside of the school year, none of us has time to kick every tire on every vehicle at every dealership near my home. Because we are unable to retrieve the information critical to making the important decision of what car we should invest in and trust our lives to, we need some way for the information to get to us. Television ads often spark interest in some vehicles, then the World Wide Web and magazines are able to give a more objective look at potential purchases and whether they are the appropriate option for my family or not.

Another important decision in which most Americans rely on the media’s ability to relay information to the public is that of who to vote for in national elections. Very few people have the time or ability to sit down with presidential candidates and evaluate each person, then go home knowing everything he or she would like to know about the candidates and make an informed decision on Election Day. Because very often it is impossible for the public to travel or make time to gather important information, we must rely on somebody who is able to do so and use their interpretation of the facts to form our own. While ideally nobody would be dependent on another person to aid in the decision-making process, especially when it comes to deciding who should head the Executive Branch of the government of the United States, it is impossible for the hundreds of millions of Americans to personally interview the candidates.

While it is mildly unnerving that I rely on the word of others to make my own decisions, there does not appear to be a feasible alternative for the time being. The best that I am able to do is take the information I receive for what it is: the word of another person. That way I can determine how much faith I should place in the information I am provided and if necessary learn more about an issue before making a decision.



 

 

Published Apr 30 2009, 04:26 PM by abadicio90
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