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BBG Communications

The BBG Communications blog is kind of something I invented. I thought it would be interesting to discuss through different communication techniques things that I am interested in. I like to look at new job opps, classic car stuff, and sports.

BBG Communications: HOW MUCH INFLUENCE?

The media has many forms. As a child, I once watched a television show that described different people as being, “all shapes and sizes.” The same can be said for today’s media. It comes in such forms as announcements over the radio, commercials on television, or pop-up ads on the Internet. You could also think of newspaper articles or graphics in a magazine, as tools of the media.

But does the media really have such a large impact on our day to day choices, or even life changing decisions? I must admit, I can look at a weekend newspaper and see an advertisement for a local pizzeria, look at the steamy crust, the melting cheese and feel hungry. However, if a friend told me that the place was not very good, I would not even consider going there.

About a week ago, my sister saw a pair of shoes on a certain celebrity on a TV show, and absolutely had to have a pair just like them. When we found a pair like them in her price range, they just didn’t look good on her. I gently told her so. She ended up not buying them.

After researching colleges on the Web, I found picture after picture of large brick buildings, beautiful sunny weather and young people studying all over each campus. As enticing as that demographic is to a high school senior, I knew better than to apply without a personal visit first.

The media does have a certain amount of influence over our decisions. It can sway our opinions and even let us fantasize for a moment that the product, place or idea is exactly as good as it seems. I was influenced enough by the media, even as a child, to decide today to include that memory in the opening of this paper. However, I believe that our environment and relationships, the people in our lives, have much more influence over the choices we make.



 

 

Published Apr 20 2009, 05:12 PM by abadicio90
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